Berglund Center - formerly known as Roanoke Civic Center - is Roanoke's primary venue for concerts, sporting events, trade shows, and large-scale conventions. If you have an event at Berglund Center or a flight out of Roanoke Regional Airport the next morning, choosing a hotel that balances proximity to both makes a real difference. The properties in this guide sit within the airport corridor along Peters Creek Road and Thirlane Road NW, putting you within a short drive of both the venue and the terminal - a practical combination that eliminates the need for multiple transit legs.
What It's Like Staying Near Berglund Center
The area surrounding Berglund Center sits in a transitional urban zone between downtown Roanoke and the airport corridor along Thirlane Road NW and Peters Creek Road NW. The neighborhood is primarily commercial and light-industrial, which means traffic moves efficiently on event nights, but the walkable retail or dining options within steps of the venue are limited. Most hotels near Berglund Center are car-dependent, so guests attending events typically drive in, park, and return directly - there is no real pedestrian scene around the venue itself. On concert or hockey game nights, the area within a half-mile of the center fills quickly, and rideshare wait times can stretch considerably after major events.
Travelers who also need airport access will find that Roanoke Regional Airport sits around 4 km from Berglund Center, making the two locations conveniently linked for those flying in for an event or heading out the next morning.
Pros:
- Short driving distance between Berglund Center and Roanoke Regional Airport in one corridor
- Free parking is standard at nearly all hotels in this zone, eliminating venue parking stress on event nights
- Low hotel density near the venue means streets stay manageable even during sold-out events
Cons:
- No walkable dining or entertainment district immediately surrounding Berglund Center
- Rideshare availability drops sharply after large events end simultaneously
- The commercial corridor lacks atmosphere for leisure travelers seeking a neighborhood experience
Why Choose Airport Hotels Near Berglund Center
Airport hotels clustered along the Peters Creek Road and Thirlane Road NW corridor serve a dual-purpose traveler profile that is specific to this part of Roanoke: people attending events at Berglund Center who also have early departures, or business travelers using Roanoke Regional Airport who need venue access without renting a separate vehicle. These properties tend to offer amenities like free parking, airport shuttle service, and extended-stay room configurations - features that downtown boutique hotels in Roanoke do not typically include. Nightly rates at airport corridor hotels run notably lower than downtown Roanoke properties, often making them the most cost-efficient option for multi-night stays tied to a convention or tournament at the venue.
Room configurations at these hotels typically skew larger than downtown options - suites with kitchenettes are common across the portfolio, which matters for travelers on longer assignments or families attending multi-day events. The main trade-off is atmosphere: this corridor prioritizes function over character, and guests looking for a hotel that feeds into a vibrant surrounding neighborhood will need to drive toward downtown Roanoke or the Valley View area instead.
Pros:
- Free airport shuttle service available at select properties, cutting ground transport costs significantly
- Kitchenette-equipped rooms common across the corridor, reducing meal costs on multi-night stays
- Indoor and outdoor pool options exist at multiple properties, useful for families during tournament weekends
Cons:
- No walkable restaurant or bar scene directly connected to the hotel cluster
- Properties are chain-operated with limited design differentiation between options
- Demand spikes sharply during Berglund Center sold-out events, reducing last-minute availability
Practical Booking & Area Strategy
The most strategically positioned hotels for Berglund Center access sit along Thirlane Road NW and Peters Creek Road NW, where the drive to the venue takes under 10 minutes and Roanoke Regional Airport remains within a similar window. Candlewood Suites near Valley View sits closest to Berglund Center at 6.5 km - a position that also puts it near Valley View Mall, providing the nearest cluster of chain restaurants and retail for guests without much flexibility to travel far. For travelers prioritizing airport access over venue proximity, properties directly off Interstate 581 - such as WoodSpring Suites and Quality Inn Roanoke Airport - sit around 2 km from the terminal and connect back to Berglund Center via a straightforward 10-minute drive on I-581 North.
Berglund Center hosts the Roanoke Rail Yard Dawgs hockey season from October through April, along with major touring concerts and the Salem Fair overflow crowd in late June. Book at least 3 weeks ahead for any weekend with a confirmed Berglund Center event, as the limited hotel supply in this corridor sells out faster than downtown Roanoke properties. Midweek stays tied to trade shows or business events tend to carry lower rates and greater availability. Beyond the venue itself, the Taubman Museum of Art and the Historic Roanoke City Market are both reachable within a 15-minute drive, providing dinner and cultural options before or after events.
Best Value Stays
These properties offer the lowest entry price in the Berglund Center airport corridor while still covering the core needs of event and transit travelers: free parking, basic amenities, and straightforward access to both the venue and Roanoke Regional Airport.
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1. Travelodge By Wyndham Roanoke
Show on mapJust a few rooms left at the best rate!
fromUS$ 135
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2. Woodspring Suites Roanoke
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fromUS$ 89
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3. Days Inn By Wyndham Salem
Show on mapHurry – almost gone at this price!
fromUS$ 110
Best Mid-Range & Premium Picks
These properties add meaningful amenities - indoor pools, hot breakfasts, airport shuttles, and restaurant access - that justify their higher positioning in the Berglund Center airport corridor, particularly for families, frequent flyers, and business travelers on extended assignments.
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4. Quality Inn Roanoke Airport
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fromUS$ 50
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5. Country Inn & Suites By Radisson, Roanoke, Va
Show on mapRooms filling fast – secure the best rate!
fromUS$ 77
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6. Candlewood Suites - Roanoke Airport
Show on mapRooms filling fast – secure the best rate!
fromUS$ 146
Smart Travel & Timing Advice
Berglund Center's event calendar runs heaviest from October through April, driven by the Roanoke Rail Yard Dawgs hockey season and a consistent schedule of touring concerts. During this window, weekend hotel availability in the airport corridor tightens quickly - properties along Peters Creek Road NW and Thirlane Road NW can sell out within days of a confirmed major event announcement. Book at least 3 weeks ahead for any Friday or Saturday with a scheduled Berglund Center event to avoid rate spikes that can push costs up noticeably.
Summer months - particularly June through August - see softer demand at these airport corridor hotels, as the hockey season is over and conventions thin out. This is when last-minute bookings become viable and rates drop. If your trip involves both an event and a flight, a two-night stay structured around arrival day, event night, and departure morning is the most practical framework. Midweek stays consistently carry lower rates than weekend nights across all six properties in this guide, making Tuesday through Thursday the most cost-efficient booking window for business travelers using Berglund Center for trade shows or corporate events.